SPEED TO MARKET: ESTABLISH LEADERSHIP POSITION IN INTERNET MARKETING

March 14, 2008
Blog

From time to time, I enjoy Tim Bray’s writing. This latest post is really interesting and focuses on the advantage of time to market. Specifically attributing the proliferation of PHP and Rails to this capability of getting things done faster and into market. I’ve been saying this to companies we work with for some time – get into the game before your competitors and do it well – become a leader with making new communications techniques work for your company. Your customers and prospects will gather around you and you will have the center stage. At the end of the day, savvy business people crave authenticity.

Over polished, coolness mavens will face an uphill battle gathering a following based on unproved technologies. The Firebelly Digital recommended strategy for internet marketing includes speed to market, a trans media experience, and an authentic approach.

- Duncan

About Duncan Alney

Duncan is the leader of the passionate Firebelly Social team. Our services include community management and social promotions. I love working with people with vision who expect the best of themselves and the people they work with. I believe that happiness is a critical part of my personal and professional life equation.