comScore released January 2008 data on Friday, March 14th that shows that YouTube accounted for one-third of the 9.8 billion videos viewed online in the U.S. for the month. Some worthwhile points to ponder:
• 2-3% decline in viewing between December 2007 and January 2008.
• Google sites continue to dominate U.S. video properties.
• YouTube accounted for more than 96% of all video viewed at Google properties.
• 78.5 million viewers watched 3.25 billion video (that’s 41 videos per viewer)
• The average online video duration was 2.9 minutes.
• The average online video viewer consumed 70 videos.
As your company devises its internet marketing strategy, building emotional connections and ongoing online relationships will become an increasingly important component in both online web marketing and online web branding. Why? People commit to watching video online. Every video is worth thousands of words. It is immersive and experiential. It offers basic feedback and depending on the analytics set up can offer more sophisticated feedback. So whether you’re internet marketing strategy is focused on awareness or lead generation, video is an important tactic to consider.
- Duncan
law compliance here
Find out ifyour site is internet law compliant…the penalties for breaking these laws can be quite severe!
Comment by law compliance here on May 30, 2008 at 9:29 pm