• May 11, 2008
• Blog

Sunday night here and I’m contemplating my blog strategy for this week. Just came across
this great post on Jim Lefevere’s blog referencing marketing guru Seth Godin

The thought of the day comes courtesy of my go-to for something thought provoking Seth Godin

What Every Good Marketer Knows:

• Anticipated, personal and relevant advertising always does better than unsolicited junk.

• Making promises and keeping them is a great way to build a brand.

•Your best customers are worth far more than your average customers.
• Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.

• Marketing begins before the product is created.
• Advertising is just a symptom, a tactic. Marketing is about far more than that.
• Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
• Conversations among the members of your marketplace happen whether
you like it or not. Good marketing encourages the right sort of
conversations.
• Products that are remarkable get talked about.

Regardless of whether you’re working on a website, internet marketing strategy or specifically, social media strategy – this is great advice!

- Duncan Alney