Recently, I was doing some general background research on Internet marketing strategy when I came across a link for the Million Dollar Homepage. Having never heard of it before, I was quite intrigued; in letting my curiosity get the better of me, I stumbled upon a small work of marketing genius – this is how I interpreted it to be anyway.
For those who don’t know, milliondollarhomepage.com was the brainchild of 21-year-old UK student, Alex Tew. Tew came up with the idea while “brainstorming ideas to make money for uni” (‘uni’ meaning university). The big idea being that every pixel has a link behind it and costs a dollar.
The results have been phenomenal. He launched the site in late 2005 and by January 2006, the final pixels had been sold – bringing Tew’s revenue from the project to a little over his intended goal of one million dollars.
The story represents three important concepts regarding internet marketing – (a) monetization (b) sheer potential and (c) the viral quality – all of course for a good idea that is well executed. Here is a young man, the same age as myself, who was able to take nothing more than a good idea and turn it in to a million dollars. The Internet truly is the “land of opportunity” where anyone with a good idea, enough drive, and a little bit of luck can make a million dollars…or more.
- Jon Collier
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