Mobile life is blooming. It’s the cell phone, not the personal computer, that is the constant companion for today’s hip and socially networked – and nearly 50 mobile social networking companies have emerged globally to help cater to our need to message and communicate while on the go.
eMarketer forecasts that over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007.
In addition to the growing audience, marketers are drawn to mobile social networking because, teamed with a mobile marketing campaign, it creates a unique context in which to promote their goods and services. It eliminates delay in response time (people don’t have to be on their computers at home to react) and adds the immediacy of sharing with friends – a powerful marketing proposition.
Because very few people leave home without them, cell phones have become, and will remain, the most immediate and personal way to connect with consumers – no matter where they roam.
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