HubSpot Internet Marketing has created Press Release Grader – a tool to measure the effectiveness of your press releases.
You simply copy and paste your press release into the given area and are instantly returned your grade out of 100, general statistics such as word count and readability, suggestions, link analysis and a word cloud. The information is both displayed on the website and e-mailed to you. While I don’t know how effective a piece of software can be at grading press releases, it was interesting to see how my releases measured up. In creating this tool, HubSpot is also maintaining a good example of how to up your SEO by providing links to articles on their website, the ability for you to easily link back to your press release grade and instructional YouTube videos.
Watch the video to learn more about Press Release Grader.
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