Research by Cone, a Boston-based strategy and communications agency, has found that an overwhelming majority of Americans expect companies to have a presence in social media.
According to the “2008 Cone Business in Social Media Study:”
• 93% of Americans believe a company should have a presence in social media
• 85% believe a company should not only be present, but also interact with consumers via social media
• 60% interact with companies on social media websites
• 56% feel both a stronger connection with and better served by companies when they can interact with them in a social media environment
• 25% interact with companies more than once a week
More than ever, Americans are eager to deepen their brand relationships through social media. Social media marketing is not perceived as an intrusion into their lives, but rather a welcome channel for discussion.
Are you conversing with your customers online? Have you reserved a portion of your Internet marketing budget for social media and networking?
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