Steve Espinosa talks to Duncan Alney at SES Chicago
Local marketing seems to be service that most businesses need, and specifically local search. I don't know anyone that pulls out a yellow pages or phone book to look up businesses or to find a service. Newspapers, magazines, radio and TV seem to do their bit for awareness and lead generation, but there is a distinct shift from IYP's to web search and even mobile search. Specifically, I've seen Yahoo numbers that suggest a 76% increase for local search that suggest people are completing discovery tasks instead of just browsing locally.
I really enjoyed Steve Espinosa from eLocal Listing who had some great comments on specific tactics to help improve local search listings. What works for your local search efforts? Are there things that you've done that have given you great results? Lets hear from you.
- Duncan Alney Facebook | Twitter | Naymz
Good info. Thanks guys!
Comment by Mark Juleen on December 22, 2008 at 8:20 am