Social media optimization is about how to make your brand relevant
Talked recently to Jonathan Ashton, Vice President of SEO & Analytics at Agency.com. Now I should say up front that I've admired this company since the mid nineties. They're the digital marketing agency in my mind. Uncompromisingly dedicated to strategy, creative and technology, they've worked with some of the best clients in the business and have been rated as one of top 10 digital marketing players numerous times. Check out the interview with Jonathan. It's also amazing to experience Jonathan's quiet, accessible confidence. Definitely enjoyed doing this one!
In case you want a synopsis before you commit to watching the video – conversations are happening. Big brands have the option to get involved. Brand identity is being forged by the people that experience these brands. The challenge that the brand faces is how to bring relevance to these conversations