Web marketing will be the most popular tactic among advertisers and marketers in 2009 according to executives surveyed this month by the business development consultants at Reardon Smith Whittaker.
If you look at the chart from eMarketer above, it is interesting, but not at all surprising, to see those uber low (and no) numbers for TV, print and radio. Those three combined garnered only 7%. They're hurting just as much as the other Big 3 in Detroit.
Marketers rated these tactics based on client interest and perceived effectiveness. When asked which tactics interested the marketers most themselves, 70% said web marketing and 25% said mobile marketing.
What about you? Do your tactics for 2009 match the ones illustrated above?
- Chad Richards facebook | twitter | linkedin
Good info to share Chad. I found this report from eMarketer interesting. The first graph (posted above) indicates that Web is far and above the most POPULAR tactic by marketing executives for 2009. But in the same report, eMarketer indicates that TV 25%, Direct Mail 21% , Newspapers 11% all have a greater projected SPENDING SHARE for 2009.
So…are we to believe that top level ad executives favor web largely, but are spending a significant amount less on it? I realize web is generally much less expensive that the traditional mediums, but if it is favored so much (which we at Three Hats Marketing subscribe to) why the disproportionate spending?
Comment by Chad J Myers on February 1, 2009 at 12:34 am