• February 5, 2009
• Blog

Interview with Dave Naylor and Todd Friesen

I’ve had some interesting interviews – educational, academic, and oh-so-polite. This is a different interview. It’s sort of exhilarating to listen to these two big dogs’ almost stream of consciousness dialogue on what black hat was, and how its white hat now.

The activities discussed ranged from buying links, hacking .edu sites and placing links, 301 redirects from expired domains, resurrecting old sites with key word relevant content translated from English to German and back to English add some ad-sense blocks and more, DNS poisoning, spreading rumors about the competition, and much more. No question that what was black before is grey now, if not white; and that the eastern bloc and India are the churners and burners in 2009. I agree completely, by the way, with the declaration on full client disclosure. The take away point is clearly that smart marketers are here for the long term and don’t engage in dangerous tactics that can get a site banned and even result in jail time.

Anyway, here’s the background on these fellows:

David Naylor (DaveN) is a Search Engine Optimization and Search Marketing bad ass. He’s led huge campaigns for all kinds of companies. He leads Bronco Internet. And he’s an engaging guy – in a presentation or one-on-one.

Todd Friesen, Position Technologies, is considered by many to be an SEO pioneer. He’s worked with top-name clients and is co-host of the popular SEO Rockstars on WebmasterRadio.FM, as well as a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, SMX and other conferences.

And, by the way, the video is mis-labeled. David is labeled as Todd and vice versa. Whatever. The content is what matters.

On a lighter note, Dave and Todd both “blame Google for everything”,  theorize that “Twitter’s in bed with Google” and agree that Twitter is the new instant messenger. Neither care to be assailed by rubbish third-party applications on Facebook.

Enjoy!

Duncan Alney Facebook | Twitter | Naymz