Conversation with Beth Harte about the importance of planning Talked to my friend Beth Harte recently, who writes The Harte of Marketing, and is also the principal of Harte Marketing & Communications. She recently got rated one of the Top 100 Social Media Bloggers in the world. Here's a video interview of our chat where we talked about:
- the importanace of planning
- Fishing where the fish are
- and, of course measurement
- We also touched in the importance of integrating search into the social process – optimizing press releases, linking to other assets, using keywords, making the releases sharable, and making news transferable.
What do you think is important? Has your planning panned out the way you wanted it to? Can you share a success story with us?
Duncan Alney Facebook | Twitter | Naymz
Thanks for sharing guys. Beth has a great pulse on what companies should be focusing on. Informative interview!
Comment by Mark Juleen on May 22, 2009 at 1:25 am
Thanks Mark. Beth was a pleasure to interview and hang out with. Did you catch her discussion on twitter about #PR2.0?
Comment by Duncan Alney on May 22, 2009 at 12:44 pm
Hey Duncan, thanks for the post love!
It was great to meet you at SES and share my thoughts on planning.
Thanks for your time today too, as always it’s wonderful and insightful to chat with you!
Have a great holiday weekend!
Comment by Beth Harte on May 22, 2009 at 4:13 pm
I really enjoyed the video. Thanks for sharing. She talked about some really good strategies that I would love to implement. My team is about to launch an online program and we made our press release searchable like she recommended. Here’s the link if you’d like to check it out: http://pitch.pe/13074
Comment by Desmone007 on May 29, 2009 at 1:11 pm
Great video. I have found it helpful to code my tweets on Twitter so that I can track the response rate to them.
Comment by Tom Troughton on May 31, 2009 at 7:27 pm