Using Social Media to influence “Influencers”

Interview with Peter Van Der Graaf, Net Society

Peter is my friend. He’s run some of the most successful link building campaigns in Europe. He’s not a high profile guy but I caught up with him a couple of months ago. Check out this candid interview with him. The essence is that link building is getting more social. You can identify people and understand them better before you connect with them regarding a link. Peter also mentions using Twitter to do research in real time.

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