An interview with Lee Odden, CEO, TopRank Marketing
I caught up with Lee Odden recently, whose widely regarded as on of the most influential online marketers. We talked about the relevance of value of blogs especially in the context of public relations that is focused on traditional media, bloggers, analysts, and, increasingly, consumers. Lee makes some great points. Here's the recap. Watch the interview (recorded on the fly at a conference hence the somewhat hushed tone in both our voices).
1. Use blogging software as your newsroom CMS
2. Archive everything – press releases, case studies and more
3. Categorize your content by topic
4. Categorize your content by keywords
5. Use keyword rich tags
6. Use RSS feeds for the newsroom and categories
News rooms can be link magnets and can dramatically improve search results. While push marketing is still important, there are more and more situations where writers, editors and producers under deadline are mostly turning to the web to find information and people. Optimized content can make a world of difference – that is getting your content found on search!
Do you have questions? Do you have a story of how a journalist found you because of your optimized content?
Duncan Alney Facebook | Twitter | Naymz | Blip.fm
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