An interview with Neil Berman, President, Delivra
Neil Berman, President of Delivra, says there are lots of reasons to use email as part of your marketing mix. 5 to be precise. They're instant, affordable, dynamic, measurable, and best of all, its easy!
I started thinking more about this the other day when I saw this on chart of the day:
According to AddToAny
,
a company that provides Web publishers tools to let their users share
content, more people use Facebook to share links than any other service
– including, to our surprise, email.
Now, if you read the original article closely:
Interestingly, if you combine all of Yahoo’s
properties – Delicious, Yahoo Bookmarks, Yahoo Buzz, and Yahoo
Messenger – it accounts for 14.4 percent of sharing, making it second
on the list. Less surprising, MySpace has fallen well down the ranks with just 5 percent of shares. Other notables include Digg at 4.4 percent, Bebo at 3.1 percent, and LinkedIn at a mere 0.4 percent.
Either way, the way I look at it – email is still accounting for 11% of the way that content/information is being shared. This raises an important question for some of you that insist that social is king. Isn't email the original social? Shouldn't you be using email?
Duncan Alney Facebook | Twitter | Naymz | Blip.fm
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