Indianapolis’ Scofield Editorial captures vendor client relationship dark side
If you live in the marketing, PR, social media, website, or any related field – you can feel this Youtube video. The metaphors are spot on. The virality was presumably driven purely by word of mouth – I’d say email, facebook, and twitter. Its very clever. Here’s a quick look at some of the results:
- Comments: 1,079
- Favourites: 7718
- Ratings: 3.053
- Average rating: 4.91
Consider that this video is B to B, and the 1,013,255 views are more impressive. Also interesting is that the most popular demographic is male 35-64 broadly. Nice job, Scofield Editorial – I’d say they deserve an award for great Indianapolis social media usage! Content is king! I’d be interested to see how they’ve used the virality to generate additional business.
Duncan Alney Facebook | Twitter | Naymz | Blip.fm
OMG! This was absolutely hysterical and so spot on. This was obviously created by a seaoned veteran of the marketing trenches.
Comment by glenn on August 10, 2009 at 5:19 pm