The speakers in the Social Media Marketing Checklist session at SES Chicago, Sean Carton, Chief Strategy Officer, idfive; Jeanniey Mullen, Chief Marketing Officer, Zinio; Heidi Cohen, President, Riverside Marketing Strategies; and Brian Boland, Manager, Performance Solutions, Facebook created a list of 8 questions and actions to consider when developing their brand’s social strategy. Below are there suggestions:
1. What is your overall marketing strategy?
2. What are your marketing/business goals for your social media marketing?
3. What forms of social media will you use and why?
4. How will you measure? What metrics are appropriate for your campaign and what do they tell you? How will you gather information? What will you do with the data collected?
5. Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?
6. What types of supporting marketing will you use to promote and extend the reach of the program?
7. What dedicated resources will you allocate for your social media programs – both financial and headcount?
8. Choose the right outlets.
Good advice, however, I would move question #5 to above #3. Allow your listening activities to determine what forms of social media you will use.
Chad Richards
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