I'm a numbers nerd. If you are too, then this post is for you. Below are some stats compiled from the From Search to Discovery, What's the Link Between Search and Social? and PR, Social Media & Search sessions at the 2009 Search Engine Strategies conference in Chicago last week:
66% of people on social sites have asked friends or followers to help them make a decision
40% of all searches are real time "what's going on now?"
88% of links that 14-24 year olds clicked were sent to them by a friend
1 billion links clicked every month on Google is the same as 1 billion bit.ly links clicked on Twitter monthly
25% of search results for the World’s Top 20 largest brands are links to user-generated content on social sites
78% of consumers trust peer recommendations over ads and Google SERPs
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
Chad Richards
Comments via Facebook