By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. The world’s largest social network now own the patent for the news feed.
By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
By Mari Smith Perhaps you have a Facebook Fan Page and even some fans. But now what? How can you encourage your fans to act and interact? The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans. And to ensure they’re made to feel a strong part of your online community.
By Tom Pick Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t “get” Twitter. It can seem like a bizarre online cocktail party where everyone is shouting and no one is listening—but for those who understand and learn to use it effectively, Twitter can be a powerful business tool.
By Jack Neff In the digital world, a small group of people can be all it takes to create a PR nightmare. Social media might be all about big numbers, but in a surprising number of marketing mishaps, a relatively small handful of people were the sparks that turned into online brushfires.
Have a great weekend everyone!