Helping our clients optimize their websites, content, social media assets and brands for social search results – call it Social SEO or Social Media Optimization (SMO) – is something we do everyday at Firebelly. Below are two a good articles on the topic this week by Brian Solis and Lee Odden that I thought our readers would enjoy.
1. 10 Steps for Optimizing the Brand for Social Search
By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.
2. 11 Free Tools for Social Media Optimization
By Lee Odden Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.
Have a great weekend!
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