Challenge
Firebelly was engaged to help J.C. Hart Apartment Communities increase the number of residents who are fans of their Facebook page.
As part of on overall Internet marketing strategy, the J.C. Hart Facebook page is used primarily as an “online playground” for residents with special offers and promotions.
Approach
Firebelly developed the Show The Love Sweepstakes campaign to run during the month of February. Residents could enter for a chance to win an 8GB (PRODUCT) RED iPod Nano. The sweepstakes was seamlessly built into a custom tab on the J.C. Hart Facebook Page using a Facebook-approved third party application.
The entry form included a “Become a Fan” button that allowed those who were not already a fan of the J.C. Hart Facebook page to become a fan instantly. Entrants were also informed that they must be a fan of the page in order to be eligible to win.
Firebelly also created a custom email template for the Show The Love Sweepstakes that was emailed to all existing J.C. Hart apartment community residents informing them of the sweepstakes.
Results
Over 400 people entered the Show The Love Sweepstakes and J.C. Hart more than doubled the number of the fans on their Facebook page with a 102% increase.
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