In last week’s post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed people feel more inclined to purchase from brands they are fans of on Facebook – as well as suggest those same brands to friends.
I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. And here it is.
The number one reason people “fan” businesses on Facebook?
To receive discounts and promotions.
This may be disappointing to those who thought, “Gee, it’s gotta be because they like us. They really, really like us,” but it’s not surprising. People are predictable. What we see offline is often mimicked online as well. When are stores most busy? When they’re having a sale. Why were more people than usual streaming into Starbucks today? Because it was Free Pastry Day!
In Fans With Benefits: Add Value On Your Facebook Page, I wrote about providing the kinds of content that fans find valuable. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion.
Have you experimented with discounts and promotions on your Facebook page?