Challenge
Firebelly was engaged to help Air-Tan, an Indianapolis custom spray tanning salon, generate awareness of their services online and increase their Facebook fanbase.
Approach
Firebelly created the Sizzling Summer Sweepstakes – with a grand prize of free spray tans for the Summer – and launched it on the Air-Tan Facebook Page. The entry form informed people that they needed to “Like” Air-Tan’s Facebook Page in order to be eligible to win.
To promote the sweepstakes, notifications were sent to Air-Tan’s email list and signs and flyers were placed in the salon. Firebelly also identified people tweeting about tanning within a 30 mile radius of Indianapolis so that Air-Tan could reach out to them via Twitter with information about the contest.
Results
In four weeks, views of the Air-Tan Facebook Page increased dramatically and their fan numbers increased by 41%.
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