Challenge
Firebelly was engaged to help Delivra generate online awareness of their expertise in email marketing with the ultimate goal of increased traffic to the Delivra website and sales leads.
Approach
Firebelly proposed and built a blog for easy syndication of email marketing news and thought leadership. Several Delivra staff members were trained on blogging best practices and the platform backend to unsure that a variety of ideas were shared and that content would be produced on a consistent basis.
Blogs posts were set up to automatically syndicate to Delivra’s Facebook and Twitter accounts.
Results
From Delivra’s Director of Marketing Carissa Newton: “Since implementing our blog efforts in October of 2009, we have seen our inbound leads increase by over 50%. We believe much of that can be attributed to the increased online presence our blog provides. Our blog is obtaining higher level search engine results than our website and people are staying on the blog twice as long as they do on our website. Our search engine ranking for the term ‘email marketing’ has also moved up 5 pages in the search results over this time period as well.”
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