Challenge
Firebelly was engaged to help the 2009 Indy Jazz Fest develop an online community around, and increase online conversations about, their week-long event.
Approach
Firebelly built a blog or easy syndication of news, updates and stories to Indy Jazz Fest’s Twitter account and Facebook page (both were also set up by Firebelly).
Firebelly was also brought in to consult Indy Jazz Fest staff and volunteers on blogging and social marketing best practices, as well as ways for them to best leverage their existing network to help share the message.
In addition to creating regular blog, photo and video content for Indy Jazz Fest’s social media assets leading up to and during the event, Firebelly also recruited area bloggers with a background or interest in music to supplement the Indy Jazz Fest blog with their unique perspectives.
Results
The Indy Jazz Fest Facebook page gained nearly 3,000 fans in one month. Interactions on their Facebook page increased 1,186% between the first and final week of the program. Their Twitter account gained 1,300 new followers in one month and a 640% increase in interactions was witnessed between the first and final week.
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