America’s Next Top Multifamily Marketer
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
The Resident Ref: Crisis Communication for Your Community
In the age of the social web, communications about your brand, company, communities, and competitors are taking place every day—very often without our knowledge or participation—and in a real-time environment where they can propagate and proliferate like wildfire, with as much potential to do damage. No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. This session is designed to teach you how to handle today’s new brand of crisis communication in both the online and offline world with key points including: crafting a crisis communications policy; incorporating monitoring measures and responsibilities into your infrastructure; what, when, and where to listen; knowing when to step in; taking the appropriate stance; words that work; rallying the right kind of support; and more.
Social Media Optimization Summits
Online Reputation Management
Your reputation online can make or break you. This workshop will cover the importance of knowing who’s talking about you, what they’re saying, and why it’s important to proactively manage your reputation online. You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.
We look forward to seeing you in Dallas!