I’ve used these 5 tips with my own community management work and have seen outstanding results. Let’s get started.
1. Use relevant content
If your content is relevant to my life, I’ll participate regardless of whether I agree or not. Without relevance, it’s just content for the sake of content.
2. Be inclusive
Look closely at your community demographics. If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. However, don’t forget the 45-54 group. They may account for a smaller part of your community, but gearing 10% of your conversation starters towards them will give you good results.
3. Timing matters
I’m amazed at how many brands focus on the daylight hours alone. Many of us aren’t as deeply immersed in Facebook during the day as we are at night. By all means, do your day posts, but don’t forget the night time!
4. Measure and adjust
What is working? Don’t resort to relying on impression-based numbers alone. Impressions are okay to look at for analyzing your potential audience, but I’d suggest you look a lot closer at response/comment rates. That’s what really matters when it comes to conversation. Adjust your approach based on your results.
5. Use a human voice
Cut the aloof corporate voice. You’re not speaking to investors. Your community knows you have an overall voice in real life. Set up some guidelines and do it. Communicate in a human voice. You have a great advantage. *I’m laughing as I write this* You ARE human. Use your emotions and people will respond.
Conversation is perhaps one of the most difficult areas for most brands. These 5 tips will help you generate more dialog. Do you have tips to add to this list? We’d love to know.