The profile image on your brand’s Facebook Page is valuable real estate. Take advantage of that. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard” display.
Below are examples of Facebook billboards we’ve constructed for a client to promote various efforts:
Think you don’t need to modify your profile image because you already have a custom welcome tab? Keep in mind that only your non-fans will land on that when first visiting your Page. All existing fans will land on the Wall first.
We’ve also seen increased Page traffic after building a billboard – most likely because people notice a new image in the News Feed and visit the page to see the change.
Facebook For Business Tip #1: Pages Not Profiles
Facebook For Business Tip #2: Promote Your Page Offline
Facebook For Business Tip #3: Use Facebook Ads
Facebook For Business Tip #4: Custom Tabs
Facebook For Business Tip #5: Offers, Discounts & Deals