Below are 5 social media must-reads from last week that we wouldn’t want you to miss.
Facebook Promotions: What You Need to Know
By Mari Smith Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules.
Report: Brands Pursue the Social Consumer
By Brian Solis The following data should not be viewed in the context of a conference. Instead, this information is reflective of the brand’s eye view on the state and future of social media in 2011 development and execution. Views included here give us access to the plans and corresponding spending in new media for the year ahead.
What Makes an Exceptional Social Media Manager?
By Mike Sweeney I’ve seen enough well-managed and poorly-managed social media efforts (and blog posts about them) to be able to narrow this down into the must-haves, nice-to-haves, and bonus points that I find particularly valuable.
Why Your Social Media Campaign is Performing at 1/7th of Its Potential
By Chad Pollitt After nearly six months of tracking multiple integrated inbound marketing campaigns the data is clear. Increasing blog post deployments from two per week to five per week and growing the advanced content assets available for download from 3 pieces to 20 pieces have resulted in a seven fold increase in actionable leads.
Infographic: Social Media Site Stereotypes
By Erik Qualman Great infographic supplied by Flowtown via Ethan Bloch.