Below are 5 social media must-reads from last week that we wouldn’t want you to miss.
6 Critically Undervalued Social Media Success Metrics
By Jay Baer People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful.
When are your Twitter friends online?
By Brad McCarty There’s something magical about Twitter. Its ability to produce instant results and instant information is a wonderful tool. But there’s very little staying power to a tweet, even when it’s retweeted. How, then, can you make sure that you’re sending out tweets when they’re most likely to be read?
The State of Community Management in 2011
By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness.
Social Media and SEO massively undervalued: Study
By Paul Cook Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion. From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated.
Using Tools & APIs To Track Your Social Media Strategy
By Tom Critchlow Social media is becoming increasingly important for SEO. Just in the last week we’ve seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I’m going to walk through a bunch of different ways of tracking your social media strategy. We’ll start with the basic/easy stuff and move up to more complicated things (Google Docs! APIs! Mmmmm)