Below are 5 social media must-reads from last week that we wouldn’t want you to miss.
HOW TO: Get the Most Out of Advanced Social Media Search
By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. In this post, we’ll aim to tackle some more advanced social search functionality so that you can make the most out of Facebook, Twitter and LinkedIn.
How to Launch a LinkedIn Company Page
By Marla Tabaka With over 100 million members, LinkedIn is the top business social networking site. Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows others to follow your company’s updates, gives you a place to promote services and products and even reports analytics. Here’s a quick guide to help you get started.
How to Build the Perfect Facebook Fan Page, 2011 Edition
By Tamar Weinberg With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.
How to Use Geolocation in Your Marketing Initiatives
By Jamie Beckland 2011 has been hailed as the “year of geolocation.” Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success. Most smartphone users have never used a geolocation app. What’s holding them back? And how should marketers approach these emerging technologies?
10 Measures of Social Media ROI for Your Brand
By Neil Glassman Here are ten measures of social media marketing ROI. There are others and, of course, these are mix-and-match based on your brand strategy.