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Monday’s 5 Social Media Must-Reads

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Below are 5 social media must-reads that we wouldn’t want you to miss.

How to Optimize your Contests for the Highest Entry Rates!
By Wildfire While video, photo, and essay contests are the most inherently social promotion apps you can run for your fans, not all contests perform equally. We’ve analyzed the entry rates of thousands of contests run on the Wildfire social media management platform, and extracted some of the most successful practices for optimizing your entry and share rates.

8 Brands That Have Found Success on Facebook & What We Can Learn
By Dave Kerpen Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that it is doing a good job. While it’s possible to suggest some tips and best practices, there’s no greater teacher than learning from example. Below, find eight brands that have found success on Facebook, including some takeaways on what they did right and how you can emulate their success.

A Simple Way to Calculate Social Media Return on Investment
By Dag Holmboe Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.” However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign.

How Twitter, Facebook Impact Social Fundraising

By Kris Holt When it comes to raising funds for a good cause, social networking has made it easier than ever to get your friends to donate a few dollars to a good cause. In fact, over the last 5 years, online social fundraising revenue has doubled to almost $1 billion

Exceptional Customer Service in a Digital Age
By Ryan Bethea It has been said many times that “relationships are everything in business”. I happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition.

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .

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