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Storify Your Stories…Or Maybe Don’t

Between Twitter, Flickr, YouTube and all their various incarnations there’s a growing number of social media outlets to utilize for bloggers as well as professional and amateur journalists alike. Which is where Storify comes in to simplify the process.

With Storify, a multimedia reporting tool, you’re able to search various social media platforms from one place, quickly dragging and dropping them into your story. Readers can reply to tweets you’ve embedded from directly within your story, which keeps the conversation going. While it seems simple enough, media on the left, your story on the right, there can be a bit of a learning curve to actually using Storify. Lucky for us, they made a video which simplifies the process.

Unlike some sites where the original poster gets lost through re-blog after re-blog (I’m looking at you WeHeartIt and Tumblr) Storify keeps the metadata of whatever you’ve chosen to embed into your story so attribution never gets lost. They also allow you to, not only share your story on social sites, but alert those quoted in your story. Since the journalism degree in me is screaming “CITE YOUR SOURCES!” I’m a big fan of these features.

It’s a unique tool and has been garnering attention for awhile now, with The New York Times, The Washington Post and NPR embedding stories and amassing millions of views. But part of me (mainly the part shaking her cane at everyone to get off her lawn and telling long winded stories about how in her day she had to walk to get her sources. uphill. both ways. barefoot. in the snow.) isn’t quite sold yet. Easier doesn’t always mean better. I like this tool for bloggers, and I’m okay with The New York Times and NPR using it occasionally, but I’m wary of encouraging lazy journalism from trusted news sources.

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter and Linkedin.