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7 Reasons Why The Time Is Right For Online Community

People ask me all the time for my recommendations and thoughts on building online communities – and why this is such a good time to build them. The answer is layered and yet perfectly straightforward.

  • People are less willing to commit to traditional organizations
  • People want greater transparency from traditional organizations
  • People want to make smaller commitments to more organizations
  • People don’t want to make big time commitments
  • People don’t want to drive places all the time
  • People are less conscious of being openly interested in shallow “organizations”
  • People are more willing to be openly interested and demonstrate their affinity (and sometimes a lot more) to brands

I’ve seen research on organizations with religious affiliations and nebulous community goals – and the attendance is declining. Organizations develop out of community needs. Our evolving society has also created different needs and realities.

The short answer is: this is a great time to build community online.


  • This is not to say that everybody or every organization has what it takes to build community.
  • All communities need a real world tie in. No exceptions

About Duncan Alney

is the leader of the passionate Firebelly Social team. He loves working with people with vision who expect the best of themselves and the people they work with. He also believes that happiness is a critical part of his personal and professional life equation, and works to be happy about whatever he's doing.