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Monday’s 5 Social Media Must-Reads

Below are 5 social media must-reads that we wouldn’t want you to miss.

Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%
By Josh Constine Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.

Major Facebook Enhancements
By Cindy King Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

How to Write a Social Media Audit
By Marcus Taylor I’m always looking for ways to improve our social media audits at SEOptimise to make them more insightful and actionable. While there is no perfect way to approach writing a social media audit, here are some ideas on what I think are important things to consider when writing a social media audit.

How To Get Fans To Click Facebook’s New ‘Share’ Link

By Josh Constine Your posts gain visibility as people forward your content to their friends. Facebook news feed updates now display a “share” link that lets users repost that update to their friends. Posts forwarded at least once display a tally of reshares next to a link labeled “view shares.” That tally has a way of motivating people to read your post and forward it on, especially as the total number of reshares goes up.

Tips for Designing a Successful Facebook Content Strategy
By Debbie Hemley I think it’s fair to say that while all the involved parties sort out the issue of whose Facebook posts are getting consolidated and whose aren’t, we should turn our attention to where it truly matters for most of us–content and how we’re publishing it.

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .