Our Blog

Facebook Changes — A Different Perspective

Facebook users have been very vocal about how much they hate all the changes. Well, let’s drop a truth bomb. There are more to come — and soon — and there will always be changes. Technology is not cyclical, so it constantly updates and adapts to user needs. Users argue Facebook is doing everything but adapting to their needs, but that is the intention.

Instead of another post on how I hate the Facebook changes, let’s take a look at how the changes have affected the way I use various components of Facebook.


When I used to log on to Facebook, I went immediately to the newsfeed. I would look for new pictures from friends or new articles posted from my favorite news outlets and blogs. I now do neither.  It’s too complicated. I simply check my notifications and personal profile for updates. Due to this change in the newsfeed, I no longer use it at all.


The way I use my notifications has not changed because the notifications didn’t change too much. When I log on, I immediately check my notifications since I know it means my profile was altered since the last time I logged on. I love notifications because they make my Facebook experience quick and efficient.

Photo Albums

I used to use my newsfeed to find the new photo albums and pictures my friends posted. I now find it too frustrating. Consequently, I miss a lot of updated pictures and find myself going to specific profiles for picture updates when I know something major has happened in their lives. For instance, my hometown neighbor participated in a community pageant last weekend, so whenever I checked Facebook, I specifically went to her and her mom’s profiles to check for new pictures. It was actually more time-saving than sifting through the new newsfeed looking for pictures.

Overall Adjustments

For this user, the recent changes to Facebook have decreased my time spent on the website. I check my personal notifications and specific profiles, making my usual visit about 90 seconds. I still check the website 4 to 5 times a day, but I used to spend an average of 5 minutes for each visit. I don’t know what additional things I’m getting done with those extra 20-ish minutes in my day, but I’m sure it’s an effective use of my time — or it may be used to browse Twitter.

About Firebelly Marketing

Cameron is in charge of analytics and measurement. He enjoys creating automations, scripts, and Internet hustlin'.