Below are 5 social media must-reads that we wouldn’t want you to miss.
Twitter’s Fly Redesign Aims To Be Faster, Simpler
By Laurie Segall When co-founder Jack Dorsey returned to Twitter earlier this year, he announced that his top priority would be to improve the service’s user experience. On Thursday, Twitter unveiled the first fruit of that labor: A major redesign aimed at making Twitter faster, simpler, and more intuitive for casual users.
Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature
By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount.
How to Increase Participation in Your Twitter Chat or Any Online Community
By Mack Collier Interaction and participation. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants.
30 Brilliant Social Media Marketing Tips From 2011
By Corey Eridon With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.
The State of Social Marketing 2011 – 2012
By Brian Solis At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution.