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Facebook Marketing: 8 Tried & True Tips For Businesses

Our 8-part Facebook For Business blog posts were among our most popular posts of 2011. Still relevant today, we’ve consolidated them below for easy reference.

Tip #1: Pages not Profiles
This first tip is pretty important. If your business has a Profile instead of a Page, then you won’t be able to utilize most of the other tips we’ll be sharing. Pages have several advantages for businesses over Profiles, including…

Tip #2: Promote Your Page Offline
If you build it, they will not come. You need to let people know about it. First, go to facebook.com/username and secure a vanity URL for your Facebook page. Then, put that URL everywhere…

Tip #3: Use Facebook Ads
Creating an ad for your Facebook Page is an easy 5 step process – design it, target it, set budget, review it and pay. Use Facebook Ad Insights to test and determine the copy and images that get the highest click through rates…

Tip #4: Custom Tabs
Adding a custom tab to your Facebook Page can be an effective way to help your Page stand out from the crowd, promote exclusive “fan-only” deals, showcase a new product or simply welcome new visitors with a branded splash page…

Tip #5: Offers, Discounts & Deals
Facebook fans want discounts. In fact, it’s the number one reason they’ll “Like” a Facebook page. I discussed this in more detail in a March 2010 post called Hook A Facebook Fan Up: They’re Looking For Discounts

Tip #6: Profile Image Billboards
The profile image on your brand’s Facebook Page is valuable real estate. Take advantage of that. Whether it’s a Facebook contest you’re hosting or an off-Facebook marketing effort you want to make your Facebook fans aware of, turn your profile image into a “billboard” display…

Tip #7: Facebook Video
Video can be a great part of an online marketing mix. Many people upload and share YouTube videos, but there are also advantages to Facebook Video as well…

Tip #8: Wildfire Contests
Facebook contests can be a great way to generate buzz, interest and excitement around your brand. Hosting a contest on your Facebook page is also an effective way to build awareness of your page and boost fan numbers…

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .