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NASCAR Driver Brad Keselowski Tweets From The Daytona 500

Brad Keselowski's Tweet

NASCAR was pushing their presence on Twitter in the days leading up to the Daytona 500. Displaying Twitter handles from the newscasters to NASCAR drivers. And, last night, NASCAR definitely got the Twitter push they were wanting.

On lap 160, Juan Pablo Montoya crashed into a jet dryer carrying 200 gallons of jet kerosene causing a major explosion on the backstretch. First and foremost, Montoya and the jet dryer driver had no serious injuries. When accidents like this happen, fans wonder what’s going on, how did this happen and what are the drivers thinking.

Brad Keselowski, #2, opened us up to just that on Monday night, the world of a NASCAR driver. He photographed the fire and uploaded it to Twitter from inside his car on the track. This marks the first time in history that a driver has posted a photo on Twitter from his/her car. During the two hours of clean up, under a red flag, Keselowski tweeted and responded to followers. Some fans were in an uproar about him “tweeting and driving,” but he was quick to respond that he was stopped at the time. Keselowski gained over 110,000 followers within the first hour and had well over 200,000 followers by this morning.

We’re granted unprecedented access to major world events with platforms like Twitter.

I also spoke with Dan Clarke, a British auto racer, about the incident. This is what he had to say:

The two main issues in this incident are that Montoya and the jet dryer driver are both okay, and the investigation of why this happened. It’s after events like this that bring questions of changing the process. Why is a jet dryer on the track with race cars? In regards to Brad Keselowski, it was fine that he was tweeting. Racing is a big soap opera filled with drama. The more drama the better.
Here’s the video of the crash and explosion:

About Firebelly Marketing

Cameron is in charge of analytics and measurement. He enjoys creating automations, scripts, and Internet hustlin'.