Pinterest: Top 4 Most Popular Pinboard Categories

March 15, 2012
Blog

As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics:

The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%).
Good news for e-commerce players looking to cash in on Pinterest: Products I Love is the third most popular pinboard name, and pins that exist on pinboards about Products are the most likely to be liked by other users.
Food is the fastest-growing pinboard category. Food is also the most likely category to be repinned, on average generating over 50% more re-pins than the next most repinned category, Style and Fashion.

Many of our clients have already recognized the value of Pinterest. Look for announcements on Pinterest projects and related case studies in the near future. Ciao for now!

About Duncan Alney

Duncan Alney is the leader of the passionate Firebelly Social team. He loves working with people with vision who expect the best of themselves and the people they work with. He also believes that happiness is a critical part of his personal and professional life equation, and works to be happy about whatever he's doing.

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About Firebelly Marketing

Firebelly is a social media marketing agency helping brands big or small, B2B or B2C, for-profit or non-profit produce measurable results through social media marketing efforts that support overall marketing objectives and business goals.