This week we take a look at the issue of diversity in social media. Below are your 5 must-reads.
Blinded by the White: Social Media and Diversity
By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so. As an industry, we cannot fall into the same trap that the advertising business did, whereby they continue to struggle with attracting and retaining a diverse workforce 30+ years after it was first identified as a shortcoming.
Social Media – It’s Not Just for White Folks
By Danny Brown That doesn’t mean that white folks are dominating social media, nor does it mean there’s a lack of cultural diversity in social media. It just means the industry needs to do a better job at recognizing people that aren’t part of the “inner circle”, if you like, and stop using “names” just to sell seats.
Social Media Gurus, Real Work and Diversity
By Olivier Blanchard I could be wrong, but from where I stand, there is no diversity problem in social media. I see every religion, nationality, ethnicity, culture and community represented in the social web. You know why? Because I, like you, see beyond the glow of our own little imaginary twitternet stars. The guys I learn from are in Asia. In Africa. In Europe. In the Middle East. In Latin America. They aren’t just SxSW and Blogworld speakers. They aren’t experts or gurus either.
Social Media’s Diversity Problem
By Tracy Bains If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings may surprise you.
Why Social Media Isn’t ‘One Big, Happy’ Space for Multicultural Marketing
By Elaine Wong There are several marketing trends affecting African-Americans, particularly when it comes to social networks and online communities. According to Pepper Miller, founder of The Hunter-Miller Group, a research and consulting firm specializing in marketing to African-Americans, self-segregation exists in the social media space, and has a huge impact on advertisers.