Our Blog

New Scheduling Tool For Facebook Brand Pages

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message.

Scheduling can now be done with ease – simply enter your message in the box, click on the clock icon in the lower left hand corner and enter the date and time information up to 6 months in the future.

The downsides are that it cannot be accessed from a mobile device, (it’s on the way though), if you manage multiple brand pages you have to go to each page individually to schedule, and if the content of a message needs editing it must be deleted and re-created.

It will be interesting to see how this feature develops, but at this point, it doesn’t seem to really rival any third party applications from a community manager standpoint. What are your thoughts on the new Facebook scheduling tool?

About Firebelly Marketing

Cameron is in charge of analytics and measurement. He enjoys creating automations, scripts, and Internet hustlin'.