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2012 AllFacebook Marketing Conference: 5 Must-Reads

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week.

AllFacebook Marketing Conference

Photos, Engagement Are Keys To Facebook Marketing Success
Want to get people to like, share, comment, repost and talk about what you post on your page? Post a picture. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success.

Want To Really Engage With Facebook Fans? Listen To Them
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference.

Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means
If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the “Facebook Ads: Can They Promote More Than Likes?” panel showed how their businesses helped companies get their message out and sell without breaking the bank.

Marty Weintraub On Finding Your Facebook Marketing Demographic
It’s common knowledge that for success in Facebook marketing, you’ve got to reach out to your targeted demographic. But how do you find people within your demographic? Marketing guru Marty Weintraub shared his views on growing your target demographic at the AllFacebook Marketing Conference.

Know Thy Enemy: Keep Track Of Your Facebook Competitors
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion spoke about the importance of keeping tabs on your competitors.

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .