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Facebook Pages: Using Content & Conversation to Build Community

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During the AllFacebook Marketing Conference, I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. After all that is a large part of what we do everyday for our clients.

I was somewhat disappointed when the session was called to an end because it felt as though the panelists were just starting to scratch the surface. However, I did come out of the session with some interesting opinions, statistics and tips for community managers.

Here are some highlights from the panelists:

  • Be authentic to your brand
  • Engagement is 20% greater outside of office hours
  • Engagement is 20% higher when there are no more than 80 characters in the post
  • Fans are more likely to click on a full link rather than using a link shortener, such as bitly
  • Engagement is 180% higher for a photo album compared to one, two or three photos
  • Engagement is 100% higher for videos

The points above are a great starting point if you are new to community management, but also a great refresher for the those that are in the trenches doing this stuff everyday. Another great resource to help with your Page is Best Practices for Pages Admins.

About Firebelly Marketing

Cameron is in charge of analytics and measurement. He enjoys creating automations, scripts, and Internet hustlin'.

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