Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social.
Salesforce Buys Buddy Media To Ride Social Media Marketing Wave
By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.
With $1.2 Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape
By Colleen Taylor and Ingrid Lunden The Yammer deal also puts Microsoft further into the game of developing social media services specifically for enterprises, an area where companies like Oracle, Salesforce and IBM have been actively playing, too.
Oracle Buys Involver to Boost Social Media Presence
By Stephanie Mlot In an effort to create the most comprehensive, cloud-based social platform, Oracle announced today its acquisition of social media manager Involver.