The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. The infographic highlights the significance of the having the following:
- A corporate blog to increase visibility
- Thought leadership content to engage the audience
- A word of mouth strategy to increase buying decisions
- Social media assets to create awareness
Do you have an integrated marketing approach? How can you improve your strategy?