Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in.
Facebook Offers: The Beginning of the End of Business Freebies
By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans. There is a catch, though. The option to post an offer for business fans will not be free. In order to take advantage of the new tool, businesses will have to make a minimum advertising purchase and target their offer, rather than blasting it to any Facebook user who will pay attention.
Facebook Just Launched ANOTHER New Revenue Stream, Goes After Groupon
By Alistair Barr and Alexei Oreskovic Facebook Inc said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.
Facebook to Charge for Posting Consumer Offers
By Byron Acohido The free ride for marketers on Facebook is coming to an end. The social network said Thursday that it would begin charging marketers for posting consumer offers, which are coupon-like ads. Previously, businesses hadn’t been charged for posting offers to users who had clicked “Like” on the businesses’ Facebook pages.