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Friday’s 5 Facebook Must-Reads

Facebook is always in flux. Stay up-to-date with this week’s 5 must-reads.

Facebook Must Reads

Zuckerberg: Facebook future is mobile
By Benny Evangelista and James Temple In his first public appearance since Facebook’s stock flopped in May, Chief Executive Officer Mark Zuckerberg said Tuesday that the social network is staking its future on mobile devices, but admitted that he bet on the wrong technology to get there.

Facebook Outperforming Google in Ad Revenue From Browsing
By Douglas MacMillan and Jonathan Erlichman Facebook Inc. is doing a better job than Google Inc. in getting Web surfers to click on advertising based on browsing history, according to partners using the social network’s ad service that debuted in June.

Facebook Knows How to Trick You Into Voting
By Kevin Charles Redmon In an article that appears this week in Nature, political scientists at the University of California, San Diego, demonstrate that a single Facebook message during the 2010 midterm elections drove some 340,000 voters to the polls — simply because their friends had voted, too.

Could Facebook Be Making You Fat?
By Mary Elizabeth Dallas A new study suggests that the more time people spend on Facebook, Twitter or other social networking sites, the less active they are and the more susceptible to weight gain.

Facebook completes acquisition of Instagram
By Donald Melanson The FTC just completed its investigation into Facebook’s acquisition of Instagram late last month, and now the two companies have announced that the billion dollar deal is officially closed.

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .