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U.S. Election 2012 & Social Media: 5 Must-Reads

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads.

U.S. Election Social Media: Obama vs. Romney

8 Big Social Media Takeaways from the 2012 Election Campaign
By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. In fact, a good social media effort should not only help a candidate’s messaging efforts, but their ground game as well. It is with that point that this set of social media takeaways from the 2012 election begins.

HootSuite Counts Down to Election Day with Launch of Dedicated Command Center
By Devon Glenn The debates are over, but the presidential elections are just getting started. Social media monitoring service HootSuite has set up a command center for the 2012 presidential elections that tracks the activities of both candidates, the company announced today. The 2012 Election Tracker gives viewers minute-to-minute updates on voter sentiment on Facebook and Twitter as the election unfolds.

7 Social Tools to Share Your Election Day Experiences
By Heather Whaling Social media has changed how candidates campaign, how networks cover elections, how voters receive news and how organizers canvass neighborhoods to get out the vote. But, as we all anxiously await the results, social media will also change how individuals convey their Election Day experiences.

9 Concrete, Specific Things We Actually Know About How Social Media Shape Elections
By Robinson Meyer Opinions about the Internet’s potential effects on politics range from the thoughtlessly utopian to the haughtily dour. We don’t often get a reality check. How do social media actually shape elections? What does research say about how social media have affected elections in the past? When you take public discourse and run it through the Twitter spaghetti maker, how does it look?

Obama v. Romney in the Social Media Ring: Not Even Close (infographic)
By John Koetsier Republicans better get down on their knees and pray that Americans never vote via Facebook or Twitter. If the presidential election that’s due to take place on November 6 was settled on social media, Obama would win in a cakewalk.

[Image: via Socialbakers]

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .