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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

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2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads.

Social Media 2012

From the Nielsen Social Media Report for 2012

8 Big Social Media Disasters of 2012
By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. There are, however, companies that make mega mistakes for millions to see. Here are eight disasters from 2012…

100 Fascinating Social Media Statistics and Figures From 2012
By Brian Honigman Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012
By Josh Wolford As a country, we are obsessed with liking, sharing, tweeting, and pinning. Seriously obsessed. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering.

10 of the best social media campaigns from 2012
By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? The answer is any of the above and any number of other social metrics, so for this list I’ve instead gone for the campaigns that I found to be most memorable, innovative, or downright funny.

The leading indicators of social business maturity in 2012
By Dion Hinchcliffe The consumer numbers of social media are well understood and it’s the leading way people engage online. However, the numbers are a bit murkier for social business, yet an interesting picture has emerged.

About Chad Richards

Chad is Senior Social Media Manager at Firebelly Marketing, a social media marketing agency. Connect with him on Twitter, Linkedin and .

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Comments ( 1 )
  • #twitterfeud | Emma MacDonald says:

    [...] Marketers have argued whether or not Social Media, in general, is an effective source of communicating to an audience. Regardless of that answer, there is absolutely no doubt that interactive usage online has significantly increased: [...]

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